The 2012 Report on Mobile Apps for Insurance: Comprehensive, Data-Driven, Rigorous
Today, we are seeing only the very beginnings of the mobile app revolution. The challenge for insurance companies will be to offer, across multiple access channels, a platform that allows clients and others to make claims, get quotes, receive critical information plus advice and be entertained, wherever and whenever they wish. However, our report shows that the vast majority of insurance companies have not yet grasped the potential of insurance apps
This report tells you all you need to know for developing, optimizing and implementing a winning app strategy for auto, health or life insurance in 205 pages. Our research team of technology and industry experts analyzed in detail the strengths and weaknesses of the mobile apps of the 30 largest insurance companies worldwide. Overall, more than 100 insurance apps are analyzed in-depth across the business segments of auto, health and life/pensions insurance. The report provides an assessment and recommendations on each of these and the insurance industry as a whole.
>>Click here for Table of Contents, Methodology, Executive Summary<<
We used an extensive, precise methodology for each of the insurance companies’ main types of business and differentated the criteria by the individual needs of each user group: the analysis of auto insurance apps is based on 35 criteria. Health insurance apps are analyzed based on 33 criteria and life insurance apps based on 29 criteria.
All criteria are grouped in 7 main categories of evaluation: availabilty of mobile apps; functionality; information offered; integration with other online media; navigation; structure; security. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that engage both existing and new clients.
The report gives insurance managers, software vendors, smartphone companies and consultants answers to the following questions:
Insurance Australia Group
United Health Care
Coventry Health Care
Vienna Insurance Group