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Benchmarking of Top30-Wealth Managers Mobile Apps 2013

Mobile Apps for Wealth Management

Jul. 03, 2013

The Ultimate Report on Mobile Apps in Wealth Management: Comprehensive, Data-Driven, Rigorous


Wealth Managers are making significant progress towards providing their wealthy clients with apps that equip them for a mobile world and yet there remain critical shortcomings in the range of mobile functions offered. As our research shows, most wealth managers have a long way to go in order to realize the full potential of mobile apps and for their success in this endeavor to catch the attention and satisfy the needs of high net worth individuals. The greatest weakness in their mobile strategy is the overriding impression that the wealth client segment is only very rarely the true focus of the institutions’ attention in developing their mobile strategy.

This report tells you all you need to know for developing, optimizing and implementing a winning app strategy for high-net-worth clients, in more than 200 pages. Our research team of technology and wealth management experts analyzed the strengths and weaknesses of the mobile apps of the 30 leading wealth managers worldwide in detail (see the wealth managers analyzed below). In total, more than 100 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile app portfolios of each wealth manager and for the wealth management industry as a whole. 

 >>Click here for Table of Contents, Methodology, Executive Summary<< 

The report benchmarks the mobile apps offered by each wealth manager based on 42 criteria grouped into 10 main categories of evaluation: availability of mobile apps; core functions; support features; content for marketing; means of communication; integration with other online media; user-friendliness, security, best practices and strategy. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new wealthy clients.  

The report gives wealth managers, IT providers, smartphone companies and consultants answers to the following questions:

  • Which wealth managers are at the forefront of mobile apps in wealth management, who are the laggards?

  • What are the characteristics, positive and negative, of the mobile apps offered by the worlds Top 30-wealth managers?

  • What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of high net worth individuals?

  • What can be learned from the best practices among the mobile apps that were analyzed?

  • How can you ensure that a mobile apps stands out from those of your competitors?

  • In the wealth management sector, how is the market for mobile apps developing and what future needs will clients have?

Main Content:

  • Benchmarking and ranking of the mobile applications of the world´s Top 30 wealth managers based on 42 criteria

  • 30 comprehensive profiles of the world’s wealth managers’ app strategies and app portfolios including recommendations for each wealth manager

  • 16 Best Practices for following features: Support features; contact features; content; effective product presentation; integration with other meida; innovative approaches

  • Recommendations on how a winning wealth manager´s mobile applications strategy should look 

  • Data-appendix of 30 pages containing detailed evaluations by wealth manager according to 42 criteria


Analyzed Wealth Managers:

ABN AMRO Coutts Nordea
Banque de Luxembourg Credit Suisse Northern Trust
Banque Pictet Deutsche Bank RBC
BB&T Goldman Sachs Santander
BBVA HSBC Société Générale
BNP Paribas ING Standard Chartered
BNY Mellon Investec UBP
Bradesco JP Morgan UBS
Citi Private Bank Julius Bär US Trust
Commerzbank Merrill Lynch Wells Fargo




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