Benchmarking of Top40-Banks Mobile Apps
Mobile Apps for Banking 2014: From Multi-Channel to Mobile First
May. 06, 2014
The ultimate report on Mobile Apps in Retail Banking: Comprehensive, Data-Driven, Rigorous
After taking great strides in the development of their mobile banking products in preceding years, the majority of the banks’ app portfolios appear to have stagnated in this year’s review. Few banks managed to overhaul their apps or develop fresh mobile solutions, and numerous apps became outdated or simply vanished. This is one of the main findings in our 2014 report on mobile solutions for retail customers from the world’s top 40 banks. As our research reveals, most banks are not prepared for the new challenges and opportunities presented by the mobile world.
This 295-page report tells you all you need to know to develop, optimize and implement a winning banking app strategy. Our research team of technology and industry experts performed a detailed analysis of the strengths and weaknesses of the mobile apps of 40 leading retail banks worldwide. (See below for a list of analyzed banks.) In total, more than 170 mobile apps were evaluated. Our report provides an assessment and recommendations for the mobile app offerings of each bank evaluated and for the banking industry as a whole.
>>Click here for Table of Contents, Top 10 Banks, Methodology, Executive Summary<<
The report benchmarks the mobile apps offered by each bank based on 56 criteria grouped into nine main categories of evaluation: availability of mobile apps; core functions for customers; innovative add-ons; security and privacy; content and features for marketing; contact options; technical features and support, strategy and navigation; and best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new clients.
The report gives bank management, IT providers, smartphone companies and consultants answers to the following questions:
ABN Amro Citibank Itaú Bank RBC
ANZ Commerzbank JP Morgan Chase Santander
Bank of America Credit Suisse KBC Société Générale
Barclays DBS Lloyds Bank Standard Chartered
BBVA Deutsche Bank NAB TD Bank
BMO First National Bank Nationwide U.S. Bank
BNP Paribas HSBC NatWest UBS
Caisse d'Epargne Hypoverseinsbank Nordea UniCredit
Commonwealth Bank ICBC PNC Wells Fargo
CIBC ING Rabobank Westpac