The Ultimate Report on Mobile Apps in Banking: Comprehensive, Data-Driven, Rigorous
The overall quality of mobile apps for banking is increasing but there is still a critical lack of more advanced, user-friendly features and content. This is a one of the main findings in our 2013 report on the mobile solutions for retail customers of the world’s top 50 banks. The high divergence between the best offerings and those from the mass of the banks analysed in the report is still disturbing, given the ongoing growth in the use of smartphone and tablet applications by the bank customers all around the world. As our research shows, most of banks are not yet prepared for the new challenges and opportunies of the mobile world.
This report tells you all you need to know for developing, optimizing and implementing a winning app strategy in banking, in 271 pages. Our research team of technology and industry experts analysed the strengths and weaknesses of the mobile apps of the 50 largest banks worldwide in detail. (see the banks analyzed below). In total more than 200 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile apps offerings of each bank evaluated and for the banking industry as a whole.
>>Click here for Table of Contents, Methodology, Executive Summary<<
The report benchmarks the mobile apps offered by each bank based on 44 criteria grouped into 9 main categories of evaluation: availabilty of mobile apps; core functions; support features; content for marketing; means of communication; integration with other online media; user-friendliness, security, best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new clients.
The report gives bank management, IT providers, smartphone companies and consultants answers to the following questions: