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Benchmarking of Top50-Banks Mobile Apps

Mobile Apps for Banking 2013

Apr. 16, 2012

The Ultimate Report on Mobile Apps in Banking: Comprehensive, Data-Driven, Rigorous


The overall quality of mobile apps for banking is increasing but there is still a critical lack of more advanced, user-friendly features and content. This is a one of the main findings in our 2013 report on the mobile solutions for retail customers of the world’s top 50 banks. The high divergence between the best offerings and those from the mass of the banks analysed in the report is still disturbing, given the ongoing growth in the use of smartphone and tablet applications by the bank customers all around the world. As our research shows, most of banks are not yet prepared for the new challenges and opportunies of the mobile world.

This report tells you all you need to know for developing, optimizing and implementing a winning app strategy in banking, in 271 pages. Our research team of technology and industry experts analysed  the strengths and weaknesses of the mobile apps of the 50 largest banks worldwide in detail. (see  the banks analyzed below). In total more than 200 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile apps offerings of each bank evaluated and for the banking industry as a whole.

 >>Click here for Table of Contents, Methodology, Executive Summary<< 

The report benchmarks the mobile apps offered by each bank based on 44 criteria grouped into 9 main categories of evaluation: availabilty of mobile apps; core functions; support features; content for marketing; means of communication; integration with other online media; user-friendliness, security, best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new clients.  

The report gives bank management, IT providers, smartphone companies and consultants answers to the following questions:

  • Which banks are at the forefront of mobile apps in banking, who are the laggards?

  • What are the characteristics, positive and negative, of the mobile apps offered by the worlds Top 50-banks?

  • What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of clients and non-clients?

  • What can be learned from the best practices among the mobile apps that were analyzed?

  • How can you ensure that a mobile apps stands out from those of your competitors?

  • How many different mobile apps are required, for which devices and to what software standards?
  • What is the right strategy for a portfolio of mobile apps and which approach is better, global mobile apps or mobile apps for national markets?

  • In the banking sector, how is the market for mobile apps developing and what future needs will clients have?

Main Content:

  • Benchmarking and ranking of the mobile applications of the world´s Top 50 banks based on 44 criteria

  • 50 comprehensive profiles of the world’s leading banks’ app strategies and app portfolios including recommendations for each bank

  • 26 Best Practices for following features: Support features; exceptional content; personalization features, contact features; payment solutions, innovative approaches

  • Recommendations on how a winning bank´s mobile applications strategy should look 

  • Data-appendix of 50 pages containing detailed evaluations by bank according to 44 criteria


Analyzed Banks:

ABN Amro Caisse d´Epargne First National Bank Merrill Lynch SEB
ANZ Bank Capital One Halifax NAB Société Générale
Banco do Brasil CIBC HSBC HK NatWest Standard Chartered
Bank of America Citi HSBC North America Nordea SunTrust
Bank of China Commerzbank ICBC PNC TD Bank
Barclays Commonwealth Bank ING Rabobank UBS
BB&T Credit Agricole Itáu RBC UniCredit
BBVA Credit Suisse J.P.Morgan Chase RBS US Bank
BMO DBS KBC Santander Wells Fargo
BNP Paribas Deutsche Bank Lloyds TSB Scotia Westpac



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