Mobile Apps for Banking

The Ultimate Report on Mobile Apps in Banking: Comprehensive, Data-Driven, Rigorous

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The future of banking is increasingly tied to mobile devices such as smartphones and pads . In some regions like the US, usage already surpasses that of the desktop-based online banking. But the technical potential of apps and mobile media has by no means reached its limits.  Private clients will use mobile apps as the primary information and transaction medium for their banking activities. These are radically new challenges for banks. As our research shows, most of them are not prepared for change yet.

This report tells you all you need to know for developing, optimizing and implementing a winning app strategy in banking on 230 pages. Our research team of technology and industry experts analysed in detail the strengths and weaknesses of the mobile apps of the 50 largest banks worldwide. The report provides an assessment and recommendations on each of them and the banking industry.

Based on 46 criteria grouped into 8 main categories of evaluation, the report benchmarks the user-friendliness of the mobile apps and the quality of the content and functionality for the mobile apps offered by each bank. Based on a thorough and data-driven analysis, the report derives best practices and provides strategic and operational recommendations for creating mobile apps that engage existing and new clients.

 >>Click here for Table of Contents, Methodology, Executive Summary<<

The report gives bank managers, IT providers, smartphone companies and consultants answers to the following questions:

• What are the positive and negative characteristics of the mobile apps offered by the worlds Top 50-banks?
• What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of clients and non-clients?
• What can be learned from the best practices among the mobile apps that were analyzed?
• How can you ensure that a mobile apps stands out from those of your competitors?
   
• How many different mobile apps are required, for which devices and to what software standards?
   
• What is the right strategy for a portfolio of mobile apps and which approach is better, global mobile apps or national mobile apps?
   
• In the banking sector, how is the market for mobile apps developing and what future needs will clients have?

Main Content:

• Benchmarking and ranking of the mobile applications of the world´s Top 50 banks based on 46 criteria
• 50 comprehensive profiles of the world’s leading banks’ app strategies and app portfolios including recommendations for each bank
  
  
• 20 Best Practices in functionality, content and technology
   
• Recommendations on how a bank´s mobile applications strategy should look
   
• Data-appendix of 50 pages containing detailed evaluations by bank by 46 criteria

Analysed banks:

ABN Amro                               Crédit Agricole                         PNC
ANZ                                        Credit Suisse                           Postbank Deutschland
BBVA                                       Danske Bank                           Rabobank
Bank of Amercia                      DBS Bank                                Royal Bank of Scotland
Bank of China                         Deutsche Bank                        Royal Bank of Canada
Bank of Montreal                    Dexia                                       Santander
BNY Mellon                              Erste Bank                              SEB
Barclays                                  HSBC                                      Société Général
BNP Paribas                            ING                                         Sparkassen (GER)
BB&T                                       Intesa Sanpaolo                     Suntrust
Bradesco                                Itaú Unibanco                         Standard Chartered
Caisse d'Epargne                   J.P. Morgan                              UBS
Citibank                                  Kotak Mahindra                       Unicredit
CIBC                                       Merril Lynch                             Toronto Dominion
Clariden Leu                           Mitsubishi UFJ                          Volksbanken (GER)
Commerzbank                        National Australia                    Vontobel
                                               Nordea                                    Wells Fargo

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