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Benchmarking the Top-30 Banks Social Media Presence

Wealth Management and Social Media

Nov. 01, 2010


Social media have not yet arrived as far as the world of wealth management is concerned. Despite the immense growth of social media usage around the globe, the majority of leading banks and wealth managers have failed to discover the potential of social media and act on it. None of the wealth managers surveyed has utilized the full potential that social media networks such as Facebook and Twitter offer for reaching out to their affluent users.

This detailed, 95-page report analyzes the strengths and weaknesses of the social media presence of the 30 largest Private Banks and Wealth Managers worldwide. Using 32 criteria, the social media activities of each bank are ranked, on the basis of an individual evaluation of each bank’s presence in Facebook, Twitter, LinkedIn, YouTube and Flickr together with their offerings of social media applications on their own websites and their mobile applications. Based on this analysis, the report derives best practices and gives in-depth strategic and operational recommendations for winning over affluent clients through the use of social media.

                 >>Click here for Table of Contents, Executive Summary, Methodology<< 

The report gives wealth managers answers to the following questions: 

  • What is the right strategy for the optimal use of social networks such as Facebook, Twitter,LinkedIn and others?
  • What should the various social media presences and mobile applications offer in order to catch the attention of the affluent visitor?
  • What can be learned from the best (and worst) practices identified among the social media presences that were analyzed? 
  • Which wealth managers are at the forefront of social media activities, who are the laggards?
  • What can be learned from social media activities in other industries?
  • What are the most important strategic and operational steps to set-up and optimize social media activities for wealth managers? 

Main Content:

  • Benchmarking and ranking of the social media presence of the world´s Top 30 banks and wealth managers based on 32 criteria 
  • In-depth analysis of the social media activities of the 10 highest ranked banks together with specific recommendations 
  • Best Practices in Facebook, Twitter, LinkedIn, website and mobile applications 
  • Recommendations for how a wealth manager’s social presence should look
  • Casebook examples of Best Practices in other industries 
  • Detailed Appendix to the analysis of Social Media Presence of each of the 30 banks

Social Media Presences Analysed:
ABN AMRO, Banco Santander, Bank of New York Mellon, Barclays, BNP Paribas, Citigroup, Commerzbank, Coutts, Crédit Agricole, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, ING Group, Julius Bär, Kleinwort Benson, Lombard Odier, Merrill Lynch, Morgan Stanley, Nordea, Pictet, RBS Coutts, Rothschild, Sal. Oppenheim
, Standard Chartered, Société Générale, UBS Switzerland, UniCredit; U.S. Trust, Wells Fargo



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