Social media have not yet arrived as far as the world of wealth management is concerned. Despite the immense growth of social media usage around the globe, the majority of leading banks and wealth managers have failed to discover the potential of social media and act on it. None of the wealth managers surveyed has utilized the full potential that social media networks such as Facebook and Twitter offer for reaching out to their affluent users.
This detailed, 95-page report analyzes the strengths and weaknesses of the social media presence of the 30 largest Private Banks and Wealth Managers worldwide. Using 32 criteria, the social media activities of each bank are ranked, on the basis of an individual evaluation of each bank’s presence in Facebook, Twitter, LinkedIn, YouTube and Flickr together with their offerings of social media applications on their own websites and their mobile applications. Based on this analysis, the report derives best practices and gives in-depth strategic and operational recommendations for winning over affluent clients through the use of social media.
>>Click here for Table of Contents, Executive Summary, Methodology<<
The report gives wealth managers answers to the following questions:
Social Media Presences Analysed:
ABN AMRO, Banco Santander, Bank of New York Mellon, Barclays, BNP Paribas, Citigroup, Commerzbank, Coutts, Crédit Agricole, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, ING Group, Julius Bär, Kleinwort Benson, Lombard Odier, Merrill Lynch, Morgan Stanley, Nordea, Pictet, RBS Coutts, Rothschild, Sal. Oppenheim, Standard Chartered, Société Générale, UBS Switzerland, UniCredit; U.S. Trust, Wells Fargo