Research Briefing 05/2015
Will the Apple Watch Re-invent Mobile Banking and Wealth Management?
May. 04, 2015
Apple has postponed the release of its Apple Watch to June 2015. The delay is probably caused by the high number of pre-orders which is estimated at between 2-3 million units. In anticipation of this launch, a fresh spotlight is shining on “wearables” - a category of devices that are worn on the body and that provide instant access to mobile applications.
The Apple Watch has been described as watch-like, but more of an extension to a phone. Will it play a leading role as part of a broader wearables trend thanks to Apple’s leading edge marketing? Will this be the start of wearable wealth management and a new era for mobile banking apps?
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