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Research Briefing April 2015

Gamification and Wealth Management

Apr. 01, 2015

Gamification has developed into an important tool for financial services firms to reach out to clients, prospects, job seekers, employees and other stake-holders. However, so far the wealth management industry has shown utmost caution in adopting this new digital approach and we have identified only a very limited number of cases. This brief encourages wealth management firms to use gamification as part of their digital strategy, it shows best practice cases and suggests strategic recommendations.

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