The 2012 report on Social Media for Wealth Management and Private Banking: comprehensive, data-driven, rigorous
Responding to the startling rise of social media to its current pivotal position across the globe, the leading private banks and wealth managers are getting better at deploying certain elements and platforms of social media but, for the most part, they lack effective social media strategies. None of the wealth managers surveyed in our 2012 report has utilized the full potential of social media networks such as Facebook, Twitter, LinkedIn and their own websites for reaching out effectively to affluent users.
This detailed, 160-page report tells you all you need to know for developing, optimizing and implementing a winning social media strategy in wealth management. Our research team of technology and industry experts analyzed in detail the strengths and weaknesses of the social media presences of the 30 largest private banks and wealth managers worldwide (see analyzed private banking websites below). In total almost 250 social media presences were evaluated. The report provides an assessment and recommendations for each of them and the wealth management industry as a whole.
>>Click here for Table of Contents, Methodology, Executive Summary<<
Using 32 criteria grouped into 7 main categories of evaluation, the social media activities of each wealth manager are ranked, on the basis of an individual evaluation of each bank’s presence in Facebook, Twitter, LinkedIn and YouTube together with their provision of social media applications on their own websites. Based on this data-driven analysis, the report derives best practices and gives in-depth strategic and specific, practical recommendations for winning over affluent clients through the use of social media.
The report gives wealth managers, private bankers, IT vendors and consultants answers to the following questions:
Social Media Presences Analysed: