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Benchmarking of Global Top 30 Insurance Firms' Mobile Apps

Mobile Apps for Insurance 2012

Aug. 15, 2012

The 2012 Report on Mobile Apps for Insurance: Comprehensive, Data-Driven, Rigorous

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Today, we are seeing only the very beginnings of the mobile app revolution. The challenge for insurance companies will be to offer, across multiple access channels, a platform that allows clients and others to make claims, get quotes, receive critical information plus advice and be entertained, wherever and whenever they wish. However, our report shows that the vast majority of insurance companies have not yet grasped the potential of insurance apps

This report tells you all you need to know for developing, optimizing and implementing a winning app strategy for auto, health or life insurance in 205 pages. Our research team of technology and industry experts analyzed in detail the strengths and weaknesses of the mobile apps of the 30 largest insurance companies worldwide. Overall, more than 100 insurance apps are analyzed in-depth across the business segments of auto, health and life/pensions insurance. The report provides an assessment and recommendations on each of these and the insurance  industry as a whole.

>>Click here for Table of Contents, Methodology, Executive Summary<<

We used an extensive, precise methodology for each of the insurance companies’ main types of business and differentated the criteria by the individual needs of each user group: the analysis of auto insurance apps is based on 35 criteria. Health insurance apps are analyzed based on 33 criteria and life insurance apps based on 29 criteria.

All criteria are grouped in 7 main categories of evaluation: availabilty of mobile apps; functionality; information offered; integration with other online media; navigation; structure; security. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that engage both existing and new clients.  

The report gives insurance managers, software vendors, smartphone companies and consultants answers to the following questions:

  • What are the positive and negative characteristics of the mobile apps offered by the world‘s Top 30 insurers?
  • What content, functionality and security measures should an insurance mobile app have to catch the attention and satisfy the needs of clients and potential new clients?
  • How should auto, health and life apps differ in what they offer?

  • What can be learned from the best practices identified from among the insurance mobile apps that we analyzed?
  • How can you ensure that a mobile app stands out from those of your competitors?
  • How many different insurance mobile apps are required, for which devices and to what software standards?
  • In the insurance sector, how is the market for mobile apps developing and what future needs will clients have?

Main Content:

  • Benchmarking and ranking of the mobile applications of the world´s Top 30 insurers, differentiated by auto, health and life insurance apps and based on 35, 30 and 29 criteria, respectively.

  • 45 comprehensive profiles of the world’s leading insurance’ app strategies and app portfolios including recommendations for each company.

  • 17 Best Practices in functionality, content and technology.
  • Recommendations on how an insurer´s mobile applications strategy should look.
  • Data-appendix of 40 pages containing detailed evaluations by bank and type of insurance on each of the criteria used

Insurers analyzed: 

Aegon Crédit Agricole Liberty Mutual
Aetna DKV (MunichRe) Manulife
Allianz GEICO Prudential PLC
Allstate Hartford Financial Standard Life
Aviva Humana State Farm
AXA ICICI SunLife Financial
Bluecross (Wellpoint) ING Swiss Life
Bradesco Insurance Australia Group United Health Care
Coventry Health Care Kaiser Permanente Vienna Insurance Group



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