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Research Report on leading Robo-Advisors and Automated Investment Services worldwide

Global Robo-Advisor Benchmarking 2017 – Mostly a One-trick Pony

Oct. 02, 2017

Comprehensive, Data-Driven, Rigorous: The Ultimate Report on the status and future of Robo-Advisors


This 169-page report identifies 31 leading pure and hybrid robo-advisors worldwide and subjects their offerings, digital platforms and market positioning to rigorous empirical assessment. It analyzes in detail the strengths and weaknesses of each robo-advisor according to more than 50 criteria under the following headline topics: client onboarding, financial planning, portfolio management, client coaching, client engagement & retention, and best practices. Of the global sample of robo-advisors, 13 are from the US, Canada and Brazil, 15 are from eight European countries, and three are from the Asia-Pacific region and Africa (see below for a complete list).

>> Click here for Report Summary, Top 3, Table of Contents, Methodology

This report offers a detailed and comprehensive look at leading robo-advisors and automated investment services worldwide and derives highly valuable learning points. It analyzes what is necessary to succeed as a robo-advisor and how traditional financial services firms can react to the ever-growing robo-advisor challenge. In addition, this report includes profiles of seven B2B providers, 20 best practices showing the robos’ most interesting features for all functional areas, and in-depth insights on the market’s trends and developments from the interviews MyPrivateBanking’s analysts conducted with robo-advisors and industry experts.

Banks, robo-advisors, wealth and fund managers, IT vendors and consultants will find answers to the following questions:

  • Which are the best robo-advisors and what features make them outstanding?
  • How does each robo-advisor perform overall and specifically for their onboarding, financial planning, portfolio management, client coaching and client retention and engagement?
  • What are the key facts of the robo platforms (fees, minimum investments, target markets, services, etc.)?
  • Which are the best practices for onboarding, financial planning, portfolio management, client coaching and client retention and engagement?
  • How do robo-advisors design and execute client assessment processes?  
  • How detailed are the portfolio recommendations and how well are these presented?
  • How well do the 31 robo-advisors explain their investment methodology and philosophy?
  • What knowledge content do the robo-advisors offer and how high is the quality of this content in terms of focus, updates and presentation?
  • How user friendly is the website and how cutting edge is the overall digital deployment?
  • How well do available mobile apps and mobile-responsive websites support client onboarding, portfolio reporting, fund transfer, and individualized messaging?
  • Which robo-advisors offer personal consultations and through which channels? 
  • What does the loyalty program look like? Do the robo-advisors offer reward schemes or special discounts?
  • Which are the most interesting B2B players? Which financial institutions are already partnering with them?
  • How aligned is the suggested portfolio with the investors’ acceptable level of risk?
  • Which challenges do robo-advisors face with respect to future technology deployment and regulation?
  • Through which features and processes can robo-advisors improve their platforms?
  • What can traditional financial services firms learn from the leading robo-advisors? How can they take advantage of opportunities posed by the robo advising model and fend off the threats?

The report provides detailed analysis, data-driven insights and learning points on the leading robo-advisors worldwide:

  • Benchmarking and ranking of the 31 globally leading robo-advisors based on 49 (pure robos) and 51 (hybrid robos) detailed criteria.
  • In-depth evaluations of the onboarding, financial planning, portfolio management, client coaching and client retention and engagement offers from each robo-advisor.
  • A comprehensive profile for each of the 31 robo-advisors with a detailed analysis of strengths and weaknesses and firm-specific recommendations.
  • Profiles of seven providers for B2B automated investment solutions.
  • 20 best practices of robo-advisors’ digital strategies/capabilities in areas such as onboarding tools, risk assessment, portfolio simulations, engaging and educational content, client retention and mobile features.
  • Recommendations on how a winning robo-advisor’s digital strategy should look and how to implement it.

The report includes more than 80 visuals including graphs, screenshots and charts, and it comes with three additional files: 

  • Comprehensive data appendix of 34 pages containing thorough evaluations of each pure robo-advisor according to 49 criteria and each hybrid robo-advisor according to 51 detailed criteria (spreadsheet).
  • Key information covering 81 robo-advisors worldwide, including key facts such as AuM, fees and services (if available), which served as a long list for the selection of the 31 robo-advisors that were evaluated in-depth in our benchmarking (spreadsheet).
  • Key Insights Deck. An easy-to-understand seven slide presentation that summarizes key findings for quick sharing.

Analyzed Robo-Advisors:

Americas: Betterment, BMO SmartFolio, Capital One Investing, Hedgeable, Magnetis, Nest Wealth, Personal Capital, Schwab Intelligent Portfolios, Vanguard, Wahed, Wealthbar, Wealthfront, Wealth Simple.

Europe: Click & Invest, Fintego, Ginmon, Indexa Capital, LIQID, Moneyfarm, NetWealth, Nutmeg, Scalable Capital, True Wealth, UBS SmartWealth, Vaamo, VZ Finanzportal, Wealth Horizon, WeSave.

Asia-Pacific/Africa: 8 Securities Chloe, Smartly, Sygnia

B2B Automated Investment Solution Providers: 8 Securities, Bambu, Betasmartz, Ignition Wealth, InvestCloud, Vaamo, Polaris


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