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Top-30 Social Media Presences in Wealth Management

Social Media for Wealth Management 2013: The Train is Leaving

Nov. 29, 2013

The 2013 Report on the Best Use of Social Media for Wealth Management and Private Banking: comprehensive, data-driven, rigorous

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The banks Barclays, Coutts and Wells Fargo offer the best social media presences for their wealthy clients, but overall the quality of the social media activities by wealth managers did not improve noticeably over the course of the last year.

These are main findings of MyPrivateBanking’s third global benchmarking report “Social Media for Wealth Management 2013: The Train is Leaving” which analyzes in-depth the social media presences of 30 leading wealth managers and private banks. While a small group of wealth managers continued to improve their social media activities, t
he majority of them still ignore many social networks, fail to provide engaging content or frequent updates and and don’t develop their activities strategically. As a result, they are falling out of step with the new communication realities of their clients.

This detailed, 190-page report tells you all you need to know for developing, optimizing and implementing a winning social media strategy in wealth management. Our research team of technology and industry experts has made a detailed analysis of the strengths and weaknesses of the social media presences of the 30 largest private banks and wealth managers worldwide. In total, almost 500 social media presences were evaluated. The report provides an assessment and recommendations for each of them and the wealth management industry as a whole.

   >>Click here for Table of Contents, Methodology, Executive Summary<<

Using 45 criteria, the social media activity of each wealth manager is ranked, on the basis of an individual evaluation for their presence in Facebook, Twitter, LinkedIn, YouTube, Google+ together with an assessment of their offerings of social media applications on their own websites, their presences at a local and personal level, and their overall social media strategy.
Based on this data-driven analysis, the report derives best practices and gives in-depth strategic, specific and practical recommendations for engaging and winning over affluent clients through the use of social media.  

The report gives wealth managers, private bankers, IT vendors and consultants answers to the following questions:

  • Which banks and wealth managers are at the forefront of social media activities in wealth management, who are the laggards?
  • What are the positive and negative characteristics of the social media presences offered by the world’s Top 30 wealth managers? 
  • What content and functionality should a wealth manager’s social media presence have on each of the five main platforms and their own website in order to catch the attention and satisfy the needs of affluent clients and potential clients?
  • What can be learned from the best practices identified from among the social media presences that were analyzed?
  • What are the right strategies for the optimal use of social networks such as Facebook, Twitter, LinkedIn and others in wealth management and private banking?
  • How should branded individual social media presences of staff of wealth managers look?
  • How is the social media world developing and what future needs and expectations will wealthy clients have?

Main Content:

  • Benchmarking and ranking of the social media presence of the world´s Top 30 wealth managers based on 45 criteria 
  • 30 comprehensive profiles of the world’s leading wealth managers’ social media presences with an in-depth analysis and recommendations for each wealth manager
  • 15 Best Practices of social media in wealth management with respect to functionality, content and strategy 
  • Recommendations on how a winning wealth manager´s social media presence should look 
  • Comprehensive data appendix of 30 pages with detailed evaluations by wealth manager according to 45 criteria  (spreadsheet)


Analyzed Banks and Wealth Managers:

ABN Amro  DBS Bank Morgan Stanley
BNY Mellon Deutsche Bank Northern Trust
Barclays Goldman Sachs Pictet 
BNP Paribas HSBC Royal Bank of Canada
Charles Schwab ING Groep Santander
Citibank Investec Société Générale
Commerzbank Itau Private Bank Standard Chartered
Coutts & Co Ltd J.P. Morgan UBS
Credit Agricole Julius Bär U.S. Trust
Credit Suisse Merrill Lynch Wells Fargo


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